There was an element of this that I wanted to talk about. Inspired by the discussion of the price of Sovaldi. The question is how much should a company charge for a drug that cures a chronic disease. Its an important question but one that can't be answered quickly. I wrote an essay on the issue of Sovaldi in particular and generalized the question to address the fundamental issues that lead to the incredibly high prices we see for many drugs not just Sovaldi. You can read it on my Writing Page or follow this link.
I'm putting a shortened version of the article here, kind of a "too long, didn't read" synopsis. If you're interested in how society can manage the cost of health care differently I encourage you to read the full article without reading this synopsis first. Click the Read More button below for the synopsis.
Definitely have a listen to the RadioLab episode, its very good, as all of their work is.